Rodeo in America: Wranglers, Roughstock, & Paydirt

As the authors detail, contemporary rodeo has evolved into a much publicized big-time phenomenon even as it strives to stay close to its fundamental cowboy roots. The Professional Rodeo Cowboys Association (PRCA) now sanctions 750 to 800 annual rodeos worth more than $22 million in prize money, attended by nearly 20 million spectators, and watched by millions more on ESPN and TNN. The National Finals Rodeo (NFR) alone offers more than $2 million in prize money and is attended by 170,000 spectators every December in Las Vegas.

Filled with telling anecdotes and insightful observations, the authors highlight rodeo's glamour and glory, hazards and hardships, while clarifying its many dimensions as sport, profession, business, community event, family tradition, and pop cultural icon. Bareback and bull riders, calf ropers and steer wrestlers, barrel racers and saddle bronc busters, bullfighters and arena clowns, stock breeders and local organizers, judges and journalists, the famous and aspiring, winners and losers--all are given their due in a work that reflects the enormous allure and demands of rodeo life.

Based on research and interviews conducted at the National Finals, as well as at rodeos large and small in San Francisco, Denver, Houston, Cheyenne, Calgary, Dodge City, Pendleton, and Prescott, among many others, Rodeo in America provides an entertaining and highly readable guide for aficionados and novices alike.