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Visual Intelligence: How We Create What We See | 
 enlarge | Author: Donald D. Hoffman
Publisher: W. W. Norton & Company
Category: Book
List Price: $21.95
Buy New: $14.93
You Save: $7.02 (32%)
New (26) Used (16) from $9.99
Rating:  11 reviews
Sales Rank: 49304
Media: Paperback
Number Of Items: 1
Pages: 294
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0393319679
Dewey Decimal Number: 500
EAN: 9780393319675
ASIN: 0393319679
Publication Date: February 2000
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Amazon.com Review
Visual intelligence, cognitive scientist Donald Hoffman writes, is the power that people use to "construct an experience of objects out of colors, lines, and motions." And what an underappreciated ability it is, too; despite the fact that the visual process uses up a considerable chunk of our brainpower, we're only just learning how it works. Hoffman aptly demonstrates the mysterious constructive powers of our eye-brain machines using lots of simple drawings and diagrams to illustrate basic rules of the visual road. Many of the examples are familiar optical illusions--perspective-confounding cubes, a few lines that add up to a more complex shape than seems right. Hoffman also takes a cue from Oliver Sacks, employing anecdotes about people with various specific visual malfunctions to both further his mechanical explanation of visual intelligence and drive home how important this little-understood aspect of cognition can be in our lives. An especially intriguing example involves a boy, blind from birth, who is surgically given the power to see. At first, he is completely unable to visually distinguish objects familiar by touch, such as the cat and the dog. Other poignant examples show clearly how image construction is normally linked to our emotional well-being and sense of place. Visual Intelligence is a fascinating, confounding look (as it were) at an aspect of human physiology and psychology that very few of us think about much at all. --Therese Littleton
Product Description
Cognitive scientist Donald Hoffman's exploration of the extraordinary creative genius of the mind's eye "has many virtues, of which sheer intellectual excitement is the foremost" (Nature). Hoffman explains that far from being a passive recorder of a preexisting world, the eye actively constructs every aspect of our visual experience. In an informal style replete with illustrations, Hoffman presents the compelling scientific evidence for vision's constructive powers, unveiling a grammar of vision--a set of rules that govern our perception of line, color, form, depth, and motion. Hoffman also describes the loss of these constructive powers in patients such as an artist who can no longer see or dream in color and a man who sees his father as an imposter. Finally, Hoffman explores the spinoffs of visual intelligence in the arts and technology, from film special effects to virtual reality. This is, in sum, "an outstanding example of creative popular science" (Publishers Weekly).
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| Customer Reviews: Read 6 more reviews...
 How our senses create reality November 6, 2006
9 out of 9 found this review helpful
I got turned onto this book in graduate school, but never got around to reading it until now. But having read it, I'd have to say it's a fascinating book about vision and the cognitive functions of the brain that help people construct what they see. The author also briefly discusses the sense of touch and how it constructs reality, but the main focus is on vision.
What I really liked was the explanation behind optical illusions. I didn't agree with everything the author wrote, because I found with some of the exercises that my experiences differed from his. Yet what this book does show is that what we see isn't always he objective reality we'd like it to be...in fact rarely, at least through our senses, is reality objective.
If there's one complaint I had, it was that he purposely chose to leave out the citations. Granted he drew on a lot of work, but it'd be nice to trace his sources and the context of those sources. That said I highly recommend this book to anyone interested in how our senses help us construct reality.
 great book October 7, 2005
1 out of 4 found this review helpful
Smart investigation on the basic rules of vision. great book. smooth reading and really intresting.
Fascinating April 11, 2005
1 out of 4 found this review helpful
A discussion of the "grammar" of vision - the mind's eye, imagination and "making sense." A must read for poets interested in the relationship between image and meaning.
excellent book July 13, 2003
3 out of 9 found this review helpful
A brillant book. It delivers not only the phenomenon, as many books about this subject do, but relevant and useful explanations why these phenomenons occur. Especially the insights about grouping and visual splitting in parts at concave cusps were most enlightening to me.
Excellent Introduction and Reference Material June 20, 2003
4 out of 7 found this review helpful
Got this book out of our company library and found very easy to read, insightful and helpful in understanding the basics of human perception. Information on how we filter information is very helpful in designing a range of systems for humans to use. I've recommended this book to my peers at work and have bought a private copy for myself.
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