Customer Reviews: Read 147 more reviews...
 Extremely Interesting November 13, 2008
This book is extremely interesting and a quick read. I couldn't put it down. I do not have an economics or business background but I found the topic of behavioral economics to be very interesting.
Amazing read November 4, 2008
This book is awesome. Basically distills a number of fields and ideas that most will already have had exposure with via living, school, etc - but does so with wit and great craftsmanship. Points out our shared irrationality in a novel, entertaining and education fashion.
Factual yet Entertaining November 4, 2008
This is such a great book that explains how predictable our mind works and despite so we often are irrational in making decision.
I really enjoy reading the book and I am sure you definitely will as somehow those irrationalities mentioned in this book were hardwired into our DNA.
 Predictably monotone October 25, 2008
The premise is interesting, but the writing style didn't capture my interest. A lot of repetition. Yielded some useful insight. Overall, worth reading, even in a cursory manner.
Why do we think that way???!!! October 23, 2008
This was an excellent read. It was entertaining and moved very fast. He provided a lot of information about how we thought and the ways we thought. If you are even remotely interested in how the human mind works, this is an excellent read. We are not the rational animals that we think we are and this book points out all of our lovable quirks.
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