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El Punto Clave (The Tipping Point. How Little Things Can Make a Big Difference)

Author: Malcolm Gladwell
Publisher: Taurus
Category: Book

List Price: ~~$18.99~~
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Rating: 5.0 out of 5 stars

1 reviews
Sales Rank: 121924

Media: Paperback
Edition: Tra
Number Of Items: 1
Pages: 334
Shipping Weight (lbs): 0.5
Dimensions (in): 8.3 x 5 x 1.1

ISBN: 1598208276
Dewey Decimal Number: 302
EAN: 9781598208276
ASIN: 1598208276

Publication Date: February 1, 2007
Shipping: Eligible for Super Saver Shipping
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Also Available In:

•	Audio Download - El Punto Clave [The Tipping Point]
•	Unknown Binding - El Punto Clave / The Tipping Point
•	Audio CD - El Punto Clave / The Tipping Point

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Editorial Reviews:

Product Description
The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. In this widely acclaimed New York Times bestseller, Gladwell explores and brilliantly illuminates the tipping point phenomenon, and looks at why major changes in our society so often happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. An intellectual adventure story and a road map to change, with a profoundly hopeful message that one imaginative person applying a well-placed lever can move the world. Description in Spanish:En esta obra revolucionaria, que sigue ocupando los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos y tendencias de gran exito hasta descubrir como y por que se alcanza el punto de inflexion a partir del cual algo se convierte en un fenomeno de masas: la clave del exito. Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias -los creadores naturales del boca a oreja- y examina la moda, los programas infantiles de television, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas.

Customer Reviews:

5 out of 5 stars

Excelent!! July 14, 2008
1 out of 1 found this review helpful

Es un libro que hace revisarse a uno mismo desde los puntos de vistas acostumbrados a ver las cosas.

Retomas la importacia de las cosas menos importantes pero que al final sabes que haran un gran cambio en tu vida